Creative concepting and art direction for Skagen.

Skagen spring campaign, inspired by the iconic Grenen beach in Denmark.

Pitched the creative concept to executive leadership and worked closely with the team below to bring the vision to life. Art directed the lifestyle images on location in Cape Cod. Provided direction for product photography for our in-house studios. Guided creative team on final deliverables like homepage, emails, social, and in-store wholesale caselines.

This season was also the debut of our sustainability focus as a brand. Redesigned the packaging to be fully recyclable with 100% FSC-certified materials.

Role: Associate Creative Director

Creative Director: Greg Smith | Art Director: Casey Sullivan | Copywriter: Holly Jefferson | Lifestyle photographer: Anders Overgaard | Product photographers: Shelley Kautz, Lee Setty | Product stylists: Andrea Cook, Melanie Tarver | Wardrobe Stylist: Tessa DiGennaro | Hair & makeup: Hervé Bernard | Retouchers: Christopher McGee, Hanna Blitch | Producers: Audrey Cho, Yvonne Millea