Creative concepting and art direction for Skagen.

Skagen fall campaign. The collection was inspired by the cobblestone streets of Copenhagen. Bringing in the cooler tones of fall, the goal was to elevate the brand and show the textures of the city.

I art directed the lifestyle shots on location in Copenhagen (from concept to production planning to execution). After the shoot, I guided the creative team on the final design deliverables (e-comm site, emails and social.)

Role: Associate Creative Director

Creative Director: Greg Smith | Art Director: Casey Sullivan | Designer: Valeria Mendoza | Copywriter: Holly Jefferson | Lifestyle photographer: Anders Overgaard | Product photographers: Shelley Kautz, Lee Setty, Jim Wright | Product stylists: Melanie Tarver, Tessa DiGennaro | Wardrobe Stylist: My Ringstead | Retouchers: Christopher McGee, Hanna Blitch | Producer: Audrey Cho