Creative concepting and art direction for Zodiac, Swiss-made watches since 1882.
Wearing a Zodiac watch is wearing a piece of history. Founded in 1882 by Ariste Calame in Le Locle, Switzerland, the brand has long been rooted in a passion for precision craftsmanship and innovation. Today, more than 140 years later, Zodiac remains a beloved name within the watch community—continuing to push boundaries and creating Swiss-made timepieces that are both technically advanced and inspired by its iconic vintage models.
In my role, I led brand concepting, art directed photo and video shoots, and guided the creative team across digital design—ensuring the brand’s rich heritage and premium craftsmanship were thoughtfully woven throughout every aspect of the storytelling.
Role: Associate Creative Director
Creative Director: Greg Smith | Copywriter: Chris White | Product photographer: Jim Wright | On-figure photographer: Maria Webster | Retoucher: Christopher McGee | Videographers: Josh Deloach, Michael Forti
Creative concepting and art direction for Zodiac, Swiss-made watches since 1882.
Wearing a Zodiac watch is wearing a piece of history. Founded in 1882 by Ariste Calame in Le Locle, Switzerland, the brand has long been rooted in a passion for precision craftsmanship and innovation. Today, more than 140 years later, Zodiac remains a beloved name within the watch community—continuing to push boundaries and creating Swiss-made timepieces that are both technically advanced and inspired by its iconic vintage models.
In my role, I led brand concepting, art directed photo and video shoots, and guided the creative team across digital design—ensuring the brand’s rich heritage and premium craftsmanship were thoughtfully woven throughout every aspect of the storytelling.
Role: Associate Creative Director
Creative Director: Greg Smith | Copywriter: Chris White | Product photographer: Jim Wright | On-figure photographer: Maria Webster | Retoucher: Christopher McGee | Videographers: Josh Deloach, Michael Forti
